Why your Brain Craves Infographics
Infographics are everywhere
but what made them so successful?
This infographic exposes the science behind the boom
The use of visualized information has increased…
This is because we are
of your brain
is involved in
of all your
are in your eyes
we can get
the sense of a
in less than
1/10 of a second
It only takes us 150ms for a symbol to be processed + 100ms to attach a meaning to it
Infographics help because
we suffer from information overload:
as much information
today as we did
or 100,500 words
– the amount of information
we consume outside of work
on an average day.
users only read
of words per visit.
Researchers found that colour visuals increase the willingness to read by 80%.
Infographics counter information overload because...
They're more engaging
A study found that when it comes to comprehension rates of medicine labels:
rate of understanding for labels with text only
rate of understanding for labels with text and pictures
People following directions with text and illustrations do
than people following directions without illustrations.
A study conducted at the Wharton School of Business found that:
50% of the audience were persuaded by a purely verbal presentation
67% of the audience were persuaded by the verbal presentation that had accompanying visuals
Adding pictures of brain scans and mentioning cognitive neuroscience make people more inclined to believe what they are reading
Easier to recall
After all, you've been reading this for
It's no wonder that infographics have been so successful.